Social media is more than a photo-sharing platform. It is the place where travel plans begin and where you can inspire guests to choose your campsite or motorhome stopover. By using social media smartly, you can attract new visitors and maintain a connection with your regular guests. Discover practical tips for taking your social media strategy to the next level below.

1. Choose the right platforms and create a business account

Not every platform works for everyone. Choose the platforms your target audience uses most and make smart use of them:

• Facebook: Ideal for practical info, events and sharing seasonal promotions.
• Instagram: Perfect for visual inspiration with beautiful photos and short videos.
• TikTok: Powerful for reaching younger travelers with creative and fun videos.
• Pinterest: Suitable for inspiring travelers with routes and activities.
• YouTube: Excellent for detailed atmospheric impressions and tours.

Make sure you create a business account on platforms such as Facebook and Instagram. This will give you access to statistics, ads and additional features such as a contact button. Start with one or two platforms that best suit your target audience and manage them consistently. For inspiration, check out the social media channels of, for example, Ons Wijland campsite, Kallumaan campsite or motorhome stopover the Ovenbuur.

2. Highlight what makes your motorhome site unique

What makes your campsite or motorhome stopover truly worth visiting? Maybe it's the pitches overlooking the water, the cozy atmosphere of a wood-fired sauna or a wine tasting directly from your own vineyard. Whether it's special facilities, a beautiful location, or activities you won't find anywhere else - these are the things guests will remember.

Let these unique features shine through with sharp photos and honest stories. Whether it's enjoying a beautiful sunset view or a guest enthusiastically sharing its experience, These are the moments that people connect with. Show why your place is special.

3. Create inspiring content

Social media is all about sharing stories and atmosphere. Show why your campsite is the perfect place for an unforgettable holiday. Make spontaneous videos, create atmospheric images, or introduce yourself and your team. People want to see not only the location, but also get to know the people behind it. Make sure your campsite exudes warmth and personality.

Some ideas for inspiration:

• Atmospheric photos: A crackling campfire at sunset, guests enjoying a BBQ together or hiking trails full of autumn colours - images that instantly spark the desire to travel.
• Guest stories: Honest quotes, funny anecdotes or reviews from guests really bring your sites to life.
• Seasonal themes: Think of winter coziness around a campfire, summer BBQ evenings, or activities such as Easter egg hunts in spring.
• Nearby discoveries: Inspire with tips on beautiful hiking trails, local markets or that one hidden gem guests don't read about easily.

4. Actively engage your followers

Social media is not just about posting content, it is mainly about building genuine connections. Invite your followers to participate, share their opinions and form a real community. It's about interaction, not just reach.

Here are a few ideas to actively engage your followers:

• Ask questions: ‘What makes a motorhome spot unforgettable for you?’ or ‘Where is your next motorhome trip headed? These questions encourage fun responses and conversations.
• Run a giveaway: ‘Share your best photo of our campsite and win a free night's stay!’ A great way to boost visibility and engagement.
• Respond personally: Show that you are truly listening. Respond with a personal message to comments, questions and even negative feedback. This makes a big difference.

5. Create a content calendar

A well-structured calendar is the key to a successful social media strategy. It helps you to stay organized, leverage key moments like holidays and vacation seasons and ensure your content is always relevant and consistent. Say goodbye to last-minute stress and hello to a well-thought-out plan.

Some ideas for seasonal content:

• Winter: Share atmospheric images of hot chocolate, mulled wine packages and cozy campfires.
• Spring: Inspire your followers with hiking trails through blooming landscapes or tips for sunny trips.
• Summer: Highlight activities such as BBQ nights, children's workshops or water sports options.

Use tools like Meta Business Suite to schedule your posts in advance, freeing up your time for other prorities.

6. Promote exclusive promotions and offers

Social media is the perfect platform to highlight your special offers. By creating a sense of urgency with phrases such as ‘Only two spots left!’ you can encourage people to book quickly.

Some ideas for exclusive promotions:

• Early bird discounts: Reward guests who book early with attractive prices and ensure a full schedule.
• Seasonal packages: Promote unique packages, such as a winter stay with mulled wine on arrival special discounts for the low season.
• Last-minute deals: Use Instagram Stories or TikTok to share spontaneous discounts and inspire your followers to act immediately.

7. Analyze your stats

Track your results to see what works and what can be improved. Focus on these key metrics:

• Reach: How many people have seen your posts?
• Engagement: How many comments, likes and shares do you receive?
• Shares: How often is your content shared by followers?

Don't worry if you don't have many followers in the beginning. Engagement (involvement) is often much more important. Ask questions, encourage reactions and actively interact with your followers. This is how you build a community that grows and stays engaged.

Setting up a successful social media account is easier than it seems. Do not set the bar too high for yourself; the most important thing is to stay visible. With just a few posts, you can showcase your campsite or motorhome stopover in the spotlight in a fun and engaging way. Look around at what other campsites are doing, draw inspiration and add your personal touch.

It doesn't have to be perfect - authencity often works best. So: take that photo, share that story, and above all.... stay visible!