Improving your campsite's occupancy rate? A smart step to achieve this is by expanding your focus to motorhomers, a growing and loyal target group in Europe. International research by Campercontact shows that motorhomers prefer to travel off-season, especially in the quiet months of May, June and September.
This means there are plenty of opportunities to make your site more attractive to this group, even outside the busy summer months. In this blog, we will discuss some of the advantages and specific actions to attract motorhomers and increase your occupancy rate.
Why motorhomers?
Motorhomers, especially often the 55+ group, are less tied to school holidays and therefore have the flexibility to travel in the off-season. By tailoring your marketing specifically to this target group, you can increase your occupancy rate during the quieter months. Consider offering special off-season packages, discounts in spring and autumn, or additional facilities for long stays. Motorhomers usually travel for longer periods, which not only ensures positive occupancy rates, but also contributes to the local economy with their spending.
It is the flexibility and spending habits of motorhomers that make them attractive to campsite owners. On average, motorhomers spend about €57 per day on overnight stays, meals and other local expenses. This provides a valuable boost for both and the local economy. In addition, motorhomers tend to make several trips a year, ranging from short getaways to longer journeys of four to six weeks. This means, there are opportunities to attract this group throughout the year, especially if you know how to constantly offer innovative, unique experiences and deals.
Motorhomers tend to be active participants in online communities and forums where they share tips, experiences and recommendations. Positive reviews and word-of-mouth can have a snowball effect, attracting new guests. It therefore pays to make the experience at your campsite extra special, so motorhomers share their positive experiences online. Think about small gestures, good service and special activities, that will lead to recommendations and reviews on platforms you can directly benefit from.
Tip: Are your visitors satisfied? Then immediately ask them to write a review on Campercontact. Don't wait for it, but actively encourage it. This way, other motorhomers will also see that your campsite is worth a visit.
Tips for more occupancy
Many motorhomers seek unique and adventurous experiences during their trips. By offering excursions, hiking trails, or cycling tours especially for them, you will make your location more attractive. Consider organizing seasonal activities, such as nature walks in autumn, wine tastings or workshops in local crafts. Motorhomers tend to be adventurous, and such activities give them an extra reason to visit your campsite and stay longer.
Most motorhomers prefer to travel off-season, not only for the tranquillity, but also to enjoy nature and mild weather. By focusing on seasonal offers, such as spring or autumn packages, you can attract occupancy throughout the year. Highlight the benefits of the off-season: peace, nature and a more authentic travel experience with fewer tourists. This directly addresses the needs of motorhomers and increase the chances of reservations throughout the year.
By making motorhomers the focal point of your marketing strategy, you not only create better occupancy rates, but also encourage this group to recommend your motorhome stopover within their network. Motorhomers are willing to spend on unique experiences, and actively offering these experiences will set you apart from other motorhome stopovers.
Reach more motorhomers with visibility packages
By choosing a business visibility package on Campercontact, you increase the chances of motorhomers finding and booking your site. Campercontact offers several packages that allow you to promote your motorhome site to 1,6 million motorhomers actively searching for new destinations.
With a bronze or silver package you gain additional options to show photos and information. This not only makes your site stand out more, but also provides a reliable first impression for potential guests.
Advantages of the visibility packages:
- Badge for extra visibility: Claim your location and stand out with a badge in search results.
- Add photos: Ypload your best photos and choose which one will be the cover photo.
- Personal introduction: Introduce yourself to visitors and give them a warm welcome.
- Add videos: Bring your location to life and let visitors experience the atmosphere with a video.
- Discount on bookings: If you also receive bookings through Campercontact, your commission is lower when you have a visibility package.
- Reliable partnership: Thanks to the Thuiswinkel Zakelijk certification, you can be sure that you do business with a trusted partner.
Click here for more information, or to request a visibility package.
More tips!
For campsite owners, the off-season is often a challenging period with lower occupancy rates and reduced income. To change this, Campercontact has developed a comprehensive whitepaper with 10 effective strategies that can directly contribute to increasing your occupancy rate, even during the quietest months. These practical tips will help you attract motorhomers and other visitors, ensuring that your campsite or motorhome site remains attractive all year round.
In the whitepaper you will learn how to appeal to motorhomers, which unique facilities and packages appeal to young families and how collaborations with local partners can make your location even more attractive to visitors. You will also get valuable tips on organizing seasonal activities and extending your guests' stay.
Download the whitepaper for free and discover how simple, effective strategies can help you welcome more guests in both the peak- and off-seasons!
