How to put your motorhome stopover on the map: The story of Coen and Margriet
Maybritt Bos

How do you ensure that travelers can find your motorhome stopover site? Being highly visible online is essential to attract guests, especially in an increasingly competitive market. Whether you run a small motorhome stopover or manage a larger campsite, the right promotion and a personal approach can make the difference. With the success story of Coen and Margriet, who managed to boost the occupancy rate of their motorhome stopover in the Wieringermeer in a short time, we hope to inspire you!

From an idea to a well-running motorhome stopover

Coen and Margriet run a small-scale motorhome stopover on their former arable farm at the edge of the Wieringermeer: the Marnic Hoeve. Their campsite, with only seven spots, is not about large- scale operations, but about personal attention and attention to detail.

About three years ago, Coen and Margriet decided to open their property to motorhomers. Without extensive facilities, they ran the first season to find out if they would like it. ‘The enthusiastic feedback from our guests gave us the confidence to continue,’ says Margriet.

Step by step, they invested in improvements, such as a sanitary unit and a waste deposit point, but deliberately kept it small-scale. ‘With seven spots, it is easy to combine with our jobs,’ explains Coen. That small-scale character is exactly what attracts guests. ‘We focus on peace, simplicity and personal attention,’ adds Margriet. This appeals to travelers who want to avoid crowds.

Strategic promotion as a success factor

From the start, Coen and Margriet knew that a good promotion strategy was essential. They chose to present their motorhome stopover on Campercontact. ‘In our early years, about 30% of our guests came through Campercontact,’ Coen explains. ‘Since we have a visibility package, that number has grown to more than half.’

The visibility package helped them stand out by adding a video and a personal story to their profile. The verification checkmark that comes with the package also contributes to additional visibility. ‘Our guests mentioned that the green checkmark immediately caught their attention,’ says Margriet. ‘It gives us that little bit of extra visibility with guests who are searching for a site through Campercontact.’

Personal approach makes the difference

In addition to their visibility through Campercontact, Coen and Margriet distinguish themselves through their hospitality. On arrival, they take a moment to chat and guests often receive a local product, such as a bunch of onions from the neighbor or an egg from their own chickens. ‘It's the little things, but they really stick with our guests,’ says Margriet.

Clear communication also plays an important role. ‘Upon arrival, we explain how everything works, so there are no surprises,’ says Coen. ‘’If certain things come up frequently in reviews, it helps to alert guests in advance. Then they don't get any surprises‘’. They take suggestions from reviews seriously. ‘One guest suggested a light by the toilet, and we had that installed immediately. It makes everything just a little bit easier.’

Practical tips for campsite managers

What can you learn from Coen and Margriet? Here are their most important tips:

  • Make your campsite findable. Use platforms such as Campercontact to present your campsite professionally and reach a larger audience.
  • Personal approach. Small gestures, such as a chat or a local product, leave a lasting impression.
  • Communicate clearly. Set clear expectations about your facilities to avoid disappointment.
  • Emphasise your strengths. Whether it is peace, simplicity or a beautiful location, showcase what makes your campsite unique.

Make your motorhome stopover visible

Do you want to successfully promote your motorhome stopover like Coen and Margriet? With a visibility package from Campercontact, you can present your campsite professionally, build trust with a verification checkmark and share your unique story with potential guests. Find out how to put your motorhome stopover on the map today!